Paid acquisition for SaaS that counts demos and trials, not just signups.
SaaS funnels have more steps than most: click, signup, activation, demo, trial, paid. We build campaigns and tracking around the steps that lead to revenue, so budget is not judged on the cheapest signup.
The problem, and our answer
Where these funnels leak, and how we’d fix it.
The patterns we look for first in an audit, and the starting plan. It changes once we've seen your accounts, your numbers and how your sales process works.
Where it leaks
Cheap signups that never activate
Campaigns optimized for signups can find lots of people who create an account and never come back. On paper CPA looks great. In revenue terms it is often wasted.
Long sales cycles hide what works
When a deal takes weeks or months to close, ad platforms only see the first step. Without passing later-stage data back, campaigns optimize for the wrong people.
High CPCs on category keywords
Competitive SaaS keywords can be expensive. Without tight intent targeting and strong landing pages, CAC climbs quickly.
Tracking split across product and marketing
Marketing site, app, CRM and billing often live in separate tools. Joining them up is where attribution usually breaks.
What we do
- 1
Define the conversion that matters
We agree which event best predicts revenue, such as a booked demo, an activated trial or a qualified lead, and build campaigns and bidding around it where volume allows.
- 2
Match offers to buying stage
High-intent search gets a demo or trial offer. Colder social audiences often respond better to a lower-commitment step, like a template, a calculator or a product walkthrough.
- 3
Send downstream data back
Where technically feasible, we connect CRM or product events to Google and Meta, so campaigns can be judged on qualified pipeline rather than raw signups.
- 4
Landing pages per use case
One generic homepage rarely converts every audience. We build focused pages for specific use cases, competitors or roles where it makes sense.
Who this is for
SaaS businesses we plan for.
- B2B SaaS
- Vertical SaaS
- Developer tools
- Product-led growth (PLG) products
- Sales-led SaaS with demo funnels
- SaaS with free trials or freemium tiers
What we focus on
- Demo acquisition
- Free trial signups
- Lead generation
- Paid acquisition
- Funnel optimization
Relevant services
What we’d use for SaaS.
Listed roughly in the order we'd usually start. The audit decides the actual order.
Step 1
Google Ads
Show up when people are searching for what you sell, and stop paying for searches that never convert.
Learn moreStep 2
Meta Ads
Facebook and Instagram campaigns built around the leads and sales you actually need.
Learn moreStep 3
Landing Pages
Campaign landing pages built to turn paid clicks into leads and sales.
Learn moreStep 4
CRO
Find out why visitors leave without converting, then fix the reasons that matter most.
Learn moreStep 5
Analytics & Tracking
Know what is actually working.
Learn more
Previews are illustrative sample screens, not client data.
FAQ
SaaS: straight answers.
Straight answers to what people ask before starting.
Something else? Send us a message or book a call.
Should we optimize for trials or demos?
It depends on your sales motion and volume. Demos are closer to revenue but lower volume. Trials give more data but include more low-intent users. Many SaaS accounts run both with separate campaigns and tracking.
Can you track which ad led to a paid customer?
Often, if your CRM or billing system can be connected and leads carry source data through. Accuracy depends on your stack and sales cycle. We will tell you what is realistic after reviewing your setup.
Is Meta useful for B2B SaaS?
It can be, particularly for retargeting and for products with a clear, broad audience. For niche B2B products, Google Search is often the stronger starting point.
Do you run LinkedIn Ads?
Our core services focus on Meta and Google. If LinkedIn is essential for your market, we can discuss it during the audit, but we will not pretend it is our main specialty.
Other industries
Other funnels we work on
Different buyers, different conversions, same discipline.
Next step
Ready to see where your funnel is leaking?
Get a practical growth audit covering acquisition, landing pages, conversion and tracking.
- Acquisition
- Landing pages
- Conversion
- Tracking