Meta Ads that find buyers, not just clicks.
Facebook and Instagram campaigns built around the leads and sales you actually need.
The real problem
What’s usually going wrong, and what we do about it.
Prospecting, retargeting and audience testing on Facebook and Instagram, structured so budget moves toward what converts, not what gets the cheapest clicks.
The problem
The real cause
What we do
The problem
Lots of clicks and cheap leads, very few sales.
The real cause
Meta is optimizing for the event it was told to, often a page view or a cheap form fill, so it finds people who do exactly that.
What we do
We set campaigns to optimize for the event closest to revenue that still has enough volume for Meta to learn from.
The problem
Results swing wildly week to week.
The real cause
Too many ad sets with tiny budgets starve the algorithm of data, so it never leaves the learning phase.
What we do
We consolidate where it helps and separate where it matters, so each campaign has enough volume to optimize.
The problem
The same people see the same ad twenty times.
The real cause
Prospecting and retargeting overlap, and frequency is not managed, so you pay twice to reach the same person.
What we do
We size and sequence prospecting and retargeting, and manage audience windows and frequency deliberately.
How we approach it
Meta Ads, done properly.
Meta can bring in a lot of demand quickly. It can also burn through a budget on clicks from people who were never going to buy. The difference usually comes down to campaign structure, how audiences are tested, and whether the platform is optimizing for the right conversion event.
We plan, build and manage Facebook and Instagram campaigns across prospecting and retargeting. That means setting up a structure the algorithm can learn from, testing audiences in a deliberate order, moving budget based on real conversion data, and making sure the people who click land somewhere that matches what the ad promised.
One thing to know up front: creative production is not part of the core service. You provide the images, videos and brand assets. We advise on which assets to use, write the ad copy, and structure creative tests around what you supply. If you need new creative produced, we can talk about that separately.
What we do
The work, in practice.
What running Meta Ads with us actually involves, week to week.
Capabilities
- Facebook and Instagram campaigns
- Prospecting campaigns
- Retargeting campaigns
- Audience research and testing
- Campaign and ad set structure
- Budget allocation and pacing
- Conversion event optimization
- Ad copy writing
- Funnel and landing page alignment
- Performance monitoring and reporting
- 1
Campaign structure the algorithm can learn from
Too many ad sets with tiny budgets starve Meta of data. We consolidate where it helps and separate where it matters, so each campaign has enough volume to optimize.
- 2
Prospecting and retargeting that work together
Prospecting finds new people. Retargeting follows up with people who showed interest. We size and sequence both so you are not paying twice to reach the same person with the same message.
- 3
Deliberate audience testing
Broad, interest-based and lookalike audiences each have a place. We test them in a planned order with clear success criteria instead of launching everything at once and guessing.
- 4
Optimizing for the right conversion
If Meta is told to optimize for page views, it finds people who view pages. We set campaigns to optimize for the event closest to revenue that still has enough volume to learn from.
- 5
Creative testing with your assets
We organize your existing images and videos into structured tests: different hooks, formats and angles. What we can test depends on what you provide, and we will tell you plainly when a gap in assets is holding results back.
How the campaigns fit
Prospecting finds people. Retargeting follows up.
Both are sized and sequenced so budget goes to new demand first and follow-up doesn't cannibalise it.
| Prospecting | Retargeting | |
|---|---|---|
| Who it reaches | People who haven't heard of you yet but fit your customer profile: broad, interest-based and lookalike audiences. | Site visitors, video viewers and leads who haven't taken the next step. |
| Its job | Introduce the offer and earn a first click or a low-commitment first step. | Follow up with proof, answer objections and bring people back to finish. |
| What we watch | Cost per lead or purchase from new audiences, not reach or likes. | Frequency and overlap, so the same people aren't paid for twice. |
Assets you provide
- Images
- Videos
- Brand assets
- Offer details
- Testimonials
- Product information
- Legal information
What we do with them
We write the copy and organise your assets into structured tests of different hooks, formats and angles. Creative production isn’t part of the service, and we’ll tell you plainly when better assets would make a real difference.
What changes for you
Built to improve, not to promise.
No promised numbers: results depend on your offer, market, budget and follow-up. This is what the work is built to improve.
Budget goes where conversions happen
Spend is shifted toward the audiences and ads that produce leads or sales, based on tracked results rather than platform-reported engagement.
Clearer picture of what is working
You know which campaigns, audiences and ads are driving results, and which ones are just spending money.
Less wasted retargeting
Frequency and audience windows are managed so past visitors see relevant follow-up instead of the same ad twenty times.
Ads and pages that match
The offer and message in the ad line up with the landing page, which usually makes a bigger difference to cost per lead than any bid change.
Scope
What’s included, and what isn’t.
Clear scope up front saves awkward conversations later. Ad spend is always paid by you, directly to the platforms.
Included
- Account and pixel review before launch
- Campaign strategy and structure
- Prospecting and retargeting campaigns
- Audience research, setup and testing
- Ad copy for all active ads
- Creative testing using client-provided assets
- Budget management and optimization
- Conversion event setup review
- Landing page feedback for message match
- Regular performance reporting
You own your accounts and your data. We work inside accounts that belong to your business, with access you grant and can remove at any time. If we part ways, everything stays with you.
Not included
- Not included: Creative production (photography, video shoots, motion graphics)
- Not included: Graphic design of new ad images
- Not included: Ad spend (paid directly by you to Meta)
- Not included: Organic social media management
- Not included: Community management and comment moderation
- Not included: Influencer sourcing or management
Creative production is not included. You provide the images, videos, brand assets. We write the copy and structure the tests around them.
Works well for
Where we use Meta Ads.
The industries where this service usually does the heavy lifting, and the services it's most often paired with.
- Industry
SaaS
Paid acquisition for SaaS that counts demos and trials, not just signups.
- Industry
Home Services
More calls and quote requests from people in your service area who are ready to book.
- Industry
Professional Services
Fewer tire-kickers. More qualified consultations.
- Industry
E-commerce
Paid acquisition for online stores, measured on revenue, not just ROAS screenshots.
Often paired with
Google Ads
Show up when people are searching for what you sell, and stop paying for searches that never convert.
Learn moreLanding Pages
Campaign landing pages built to turn paid clicks into leads and sales.
Learn moreAnalytics & Tracking
Know what is actually working.
Learn more
Previews are illustrative sample screens, not client data.
FAQ
Meta Ads: straight answers.
Straight answers to what people ask before starting.
Something else? Send us a message or book a call.
Do you create the ad images and videos?
No, creative production is not part of the core Meta Ads service. You provide existing images, videos and brand assets. We write the ad copy, advise on which assets are likely to work, and run structured creative tests with what you supply. If you need new creative made, we can discuss it separately.
What if I don't have much creative to work with?
We can still launch, but creative testing will be limited. We will tell you which types of assets would help most, for example short vertical video, customer photos or simple product demos, so you can prioritize what to produce.
Is Meta a good fit for B2B or high-ticket offers?
It can be, but it usually works best with a lower-commitment first step, like a guide, a calculator or a short consultation. We will be honest if we think your offer is better suited to Google Search first.
How long before we know if Meta ads are working?
The first few weeks are about gathering data and letting campaigns exit the learning phase. Most accounts need several weeks of stable spend before trends are reliable. How long depends on budget and conversion volume.
Do you use the Meta Conversions API?
Where it is appropriate and technically feasible, yes. The Conversions API sends conversion data from your server, which helps when browser tracking misses events. It is covered in our Analytics & Tracking work.
Next step
Ready to see where your funnel is leaking?
Get a practical growth audit covering acquisition, landing pages, conversion and tracking.
- Acquisition
- Landing pages
- Conversion
- Tracking